As a freelancer, I was tasked with creating an online box-creation tool, taking the very first step towards automating Freckl’s business.

While working for the NHS, I led the design of a COVID-19 vaccination platform which has since been used to book nearly one million appointments.

To secure a vital round of funding, I led Hiyacar's user research activities and redesigned the end-to-end process of booking a car, improving conversion by 10%.